Hey Mahmoud,One thing I’ve noticed with website projects: the easiest thing to measure can become the thing everyone starts designing for.More conversions.More clicks.More time on page.Fewer exits.Those can all be useful signals.But they aren’t necessarily the outcome.A website can improve against the dashboard while becoming less useful to the person using it.The metric was supposed to be a proxyUsually, there was a real user outcome underneath the number.Maybe the visitor needed to:Understand which service was right for themFind an answer quicklyDecide whether they were a good fitChoose the right next stepThen we picked a metric that might tell us whether that was happening.